

(Listen to the podcast at the top of this page.)Īn edited transcript of the conversation follows. Holmes recently spoke about her work and her book on the Knowledge at Wharton radio show on SiriusXM. She joined Google in 2018 as director of user-experience design and runs sign, a site dedicated to advancing inclusive design. From 2014 to 2017, Holmes served as principal director of inclusive design at Microsoft, where she led a team that developed the Microsoft Design Toolkit, which was inducted into the Smithsonian Institution’s Cooper-Hewitt National Design Museum. In her new book, Mismatch: How Inclusion Shapes Design, Kat Holmes explains how to design for excluded communities and why it’s important to do so. Yet a design that excludes a segment of consumers will fail to reach its full market potential. For example, some products aren’t user-friendly for left-handed people, those with disabilities or even different age groups. When creating a product or a system, designers often think about their target audience and overlook everyone else.



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